The Buzz Hub x CUUB: Public Relations Campaign
Objective: Develop and execute an integrated campaign for the CUUB x Kupid Dating event.
Approach: I led a team in developing targeted media pitches, social media content, and advertising campaigns, with a strong emphasis on promoting both CUUB and the event.
Outcome: The campaign generated 150+ registrations in under two weeks and significantly increased post-event engagement and brand awareness.
Gatorade Pitch: Public Relations Campaign Class
Objective: Create a theoretical campaign for Gatorade.
Approach: Repositioned Gatorade from sports drink to lifestyle brand. Analyzed Gen Z as consumers to inform campaign strategy.
Outcome: Created the campaign “Fuel your Summer” highlighting Gen Z and festival culture.
DRD Luxury Lookbook: Creative Design
Objective: Design a lookbook of luxury gifts for media pitching.
Approach: Used Canva to deliver an eye-catching and functional design.
Outcome: Achieved a design that effectively communicates the product and was sent as visual to the media.
Media Pitch: Writing Sample
Objective: Secure holiday gift guide coverage for Dana Rebecca Designs by getting on the editor/influencer's radar before the season hits.
Approach: Lead with a free gift to build goodwill, then offer multiple product angles to make it easy for the recipient to find a fit for whatever they're working on.
Outcome: Placement in holiday gift guides.
Ray Meyer Fitness and Recreation Center: Research, Data, and Insights Class
Objective: Conduct an in-depth analysis behind the decline in engagement at DePaul’s fitness center.
Approach: Conducted quantitative and qualitative research, including surveys, interviews, and data analysis, to assess student and faculty engagement.
Outcome: Delivered actionable insights and strategic recommendations to inform future marketing campaigns.